Launching 15 years ago, the once small British brand was founded by young entrepreneur Thea Green. After travelling to the US whilst working as Fashion Editor at Tatler, Thea spotted a gap in the UK market for professional high quality manicures and a more fashion forward range of products for women with little time. Nails inc has become an award winning nail brand famous for catwalk colour, fashion collaborations, innovative special effects and immaculate professional manicures. The product line is formulated with the latest professional technologies, boasting a portfolio of more than 150 colours and special effects including the bestselling Porchester Square, Mayfair Lane, the Paint Can spray on nail polish, Leather Effect and NailKale shades. Nails inc's award winning Gel Effect formulation offers customers a great alternative to the professional Gel manicure - giving the same high-gloss, plumped finish without the need for UV.